In 2025, crypto activity in Brazil surged significantly, with total transaction volume increasing by 43% year-over-year, as the average investment per user surpassed the $1,000 threshold, according to a recent report from the crypto platform Mercado Bitcoin.
The report, titled “Raio-X do Investidor em Ativos Digitais 2025,” indicated that the Brazilian crypto market is increasingly influenced by structured investing and portfolio strategies, moving beyond mere speculation. The findings were derived from data on Mercado Bitcoin’s platform, the largest digital asset exchange in Latin America.
According to the report, the average investment amount per individual reached approximately 5,700 Brazilian reais, equivalent to over $1,000. Furthermore, 18% of investors diversified their portfolios by investing in multiple crypto assets, suggesting a notable shift towards balanced investment strategies.
Bitcoin (BTC) continued to be the most traded asset, followed by the US dollar-pegged stablecoin USDt (USDT), Ether (ETH), and Solana (SOL). The report highlighted that stablecoins emerged as a vital entry point for both new and seasoned investors, facilitating around three times more transactions than the previous year, as participants sought stability in an uncertain macroeconomic environment.
Related: Brazilian stock exchange to launch tokenization platform and stablecoin
Brazil’s low-risk crypto products see 108% growth
The report disclosed that lower-risk crypto offerings found considerable traction in 2025. Digital fixed-income products, referred to locally as Renda Fixa Digital (RFD), experienced a 108% rise in investment volume, with Mercado Bitcoin allocating about $325 million to investors that year.
Demographics have also evolved, with investors aged 24 and under showing a 56% year-over-year increase. Nevertheless, Mercado Bitcoin emphasized that demand has grown across all age segments, including high-net-worth individuals and institutional investors.
Regionally, Brazil’s Southeast and South continued to lead in transaction volumes, particularly in São Paulo and Rio de Janeiro, while areas in the Central-West and Northeast gained prominence as crypto engagement broadened geographically.
Related: Solana enters Brazil’s main exchange as Valour expands regulated crypto access
Itaú Asset advises 1%–3% Bitcoin allocation
As reported by Cointelegraph, Itaú Asset Management advised investors to allocate between 1% and 3% of their portfolios to Bitcoin, citing emerging geopolitical risks, changing monetary policies, and ongoing currency fluctuations.
In a research note, strategist Renato Eid characterized Bitcoin as a unique asset with its own return profile and a possible hedging function due to its global and decentralized attributes, despite significant price volatility observed in 2025.
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