Yi He, the entrepreneur who co-founded the prominent cryptocurrency exchange Binance with its former leader, Changpeng Zhao, will serve as co-CEO of the company, as announced by Binance CEO Richard Teng during Binance Blockchain Week on Tuesday.
Yi He, previously the head of marketing at Binance, has generally remained out of the spotlight. Unlike Zhao, commonly referred to as “CZ,” who frequently engages in public appearances, Yi He prefers to work behind the scenes, concentrating on strategic initiatives, branding, and business growth.
Born in 1988 in China, He is recognized as a key strategist and innovator complementing CZ’s leadership, contributing to Binance’s rise as the largest cryptocurrency exchange in the world.
Her co-leadership role will enhance the steady guidance of Teng, a former regulator who has successfully navigated the firm through U.S. enforcement actions and the transition of leadership following CZ’s departure.
“Yi has been an essential part of our executive leadership since Binance’s inception. Her innovative, user-centered approach has been crucial in shaping our vision, culture, and comprehensive business strategy,” stated Richard Teng. “This role is a natural evolution, and she will continue to steer the organization toward greater success.”
“We are committed to maintaining our status as the most trusted and regulated exchange globally, prioritizing our users’ needs. Yi plays a vital role in growing our community and fostering product innovation as we aim for one billion users. Together, we are dedicated to constructing the Web3 infrastructure and advocating for financial freedom, empowering individuals to engage in a more equitable financial system,” Teng elaborated.
“I am privileged to work alongside Richard, who brings extensive experience in regulated financial markets and was a pioneer in regulating crypto during its early development,” Yi He commented. “Together, we offer diverse viewpoints and are confident in steering the future of this industry at such a transformative moment, as we expand our global reach and drive sustainable innovation, always keeping our users at the forefront.”
