Smarter Web Appoints Bitcoin Analyst Jesse Myers as Head of Treasury Strategy

The Smarter Web Company has engaged Bitcoin analyst Jesse Myers to shape its Bitcoin strategy and investor communications, as the company establishes a combined cash and Bitcoin treasury policy.

“I truly believe there will be a leading Bitcoin treasury firm in every major financial market worldwide,” Myers stated in a statement released by the London Stock Exchange on Thursday.

Myers is recognized in the crypto sector for creating a model that unveils Bitcoin’s “full potential valuation,” which influenced Michael Saylor’s “Bitcoin 24” framework. Saylor later applied this strategy at Strategy, the software company that has inspired digital asset treasuries to extend to other cryptocurrencies including Ethereum, Solana, BNB, and XRP, among others.

Myers aims to position Smarter Web to parallel Bitcoin treasury pioneers like Metaplanet in Japan and Strategy in the U.S., describing their initiative as a “promising outlook.”

In June, the firm announced that Myers had invested nearly £970,000 in its funding round while working as a part-time consultant with an annual fee of £12,000. Transitioning to a full-time role solidifies that dedication, underpinning Smarter Web’s strategy to hold cash and Bitcoin reserves, which they assert can enhance their financial position, albeit with exposure to market volatility and regulatory challenges.

Smarter Web has not yet responded to Decrypt’s request for comment.

Corporate Bitcoin treasury strategies

Industry analysts have warned that digital asset treasury strategies, including corporate Bitcoin approaches, could blur the lines between prudent balance sheet management and speculative activities.

Some exhibit trends that might “weaken confidence in legitimate DAT models and could hinder broader institutional uptake,” Ryan Yoon, senior analyst at Tiger Research, mentioned to Decrypt.

In a previous discussion regarding Windtree Therapeutics, a drug development company in Pennsylvania that lost its Nasdaq listing, Yoon informed Decrypt that while Michael Saylor has curated a “compelling narrative in crypto markets,” it has inadvertently created “a framework that struggling public companies try to imitate.”

These companies often “lack depth beyond the narrative itself,” Yoon added.

Nonetheless, the significant acquisitions made by digital asset treasuries indicate they “reflect consistent strategy, rather than isolated trades,” according to a Q3 Bitcoin valuation report released Thursday by Yoon and his team at Tiger Research.

On a larger scale, institutional acquisition of Bitcoin continues at an “unprecedented speed,” the report noted, highlighting that U.S. spot Bitcoin ETFs currently hold around 1.3 million BTC, equating to approximately 6% of Bitcoin’s total supply, while Saylor’s Strategy has accumulated 629,376 BTC valued at about $71.3 billion at prevailing rates.

The analysts asserted that Strategy’s Bitcoin accumulation through convertible bond issuances “mainly demonstrates the emergence of a new layer of demand.”