Recent research indicates that crypto adoption in the US is on the rise among older generations. The rates of crypto education and ownership among individuals over 40 are steadily increasing.
Concerns about retirement savings and hedging against inflation dominate this group’s interests, while the complexity of platforms poses the greatest barrier to entry. Crypto Schools exclusively provided this survey data to BeInCrypto.
Older Generation Is Embracing Crypto
Crypto adoption is a pressing issue for the industry, with Millennials leading the way for several years, maintaining a consistent interest. While Gen Z (Zoomers) also show high levels of crypto adoption, a new study indicates that older generations may now be taking the lead.
Crypto Schools recently unveiled data on Web3 adoption by generation, revealing valuable insights. It reports that 28% of new crypto learners were over 40 last year, up from just 19% in 2023.
This same age group was also 6% more likely to complete courses compared to younger users.
“These statistics clearly indicate a significant shift in the demographics engaging with cryptocurrency. While younger people were early adopters, we are now witnessing a surge of interest from those over 40 who recognize the potential benefits for their financial futures,” stated Ran Neuner, CEO of Crypto Schools.
Retirement planning has driven crypto adoption for several years, especially among older generations.
39% of over-40 new learners identified this as their primary motivation for gaining more knowledge, and using crypto as a hedge against inflation was also quite common.
Possible Caveats and Opportunities
It’s important to note that this generational adoption data is based on Crypto Schools’ own enrollment statistics. Students over 40 indicated that platform complexity is their main barrier to entry.
Conversely, other studies reveal that Zoomers utilize advanced trading tools at a higher rate, suggesting they may not require as much guidance.
Fortunately, Crypto Schools also included non-platform-specific data that supports its conclusions. For instance, it claimed that 37% of US crypto owners are either Gen X or Baby Boomers, compared to just 13% in other countries.
In the US, the rate of crypto adoption among older generations exceeds the global average.
If this data is accurate and representative, it could have intriguing implications for the market. President Trump’s proposal to incorporate crypto into pensions and 401(k)s has already piqued the interest of investors, potentially creating new investment opportunities.
If older demographics continue to engage with Web3 as they are now, those markets could expand significantly.
The post Crypto Adoption Breaks Out of the Gen Z Chain appeared first on BeInCrypto.
