CNBC has established a multi-year collaboration with prediction market operator Kalshi to integrate real-time forecasting data across its television, digital, and subscription platforms.
According to the announcement released on Thursday, Kalshi’s event probability data will be featured in CNBC programming starting in 2026, including programs like “Squawk Box” and “Fast Money,” with a special ticker showing real-time forecast movements.
Additionally, Kalshi will introduce a CNBC-branded page on its platform that will showcase markets curated by the network.
Kalshi CEO Tarek Mansour stated that this integration represents the “next evolution” in financial reporting, shifting focus from current data to real-time forecasts regarding future events.
CNBC president KC Sullivan emphasized that prediction markets are becoming essential tools for interpreting significant events, describing Kalshi’s data as a “powerful complement” to the network’s reporting.
This agreement follows just days after Kalshi announced a separate data integration partnership with CNN, where its prediction markets will be included in on-air analyses and newsroom reports.
Founded in 2018, Kalshi operates one of the largest regulated prediction market platforms in the U.S., enabling users to trade on outcomes related to elections, sports, economic releases, and other real-world occurrences.
The company’s recent $1 billion funding round in November, which achieved an $11 billion valuation, has made both of its 29-year-old co-founders billionaires, with CEO Luana Lopes Lara recognized as the world’s youngest self-made woman billionaire, according to Forbes.
Related: Connecticut orders Robinhood, Crypto.com, Kalshi to stop prediction markets
Polymarket prediction market is also gaining momentum
While Kalshi is a U.S.-regulated prediction market, it is not the only platform on the rise. Polymarket, a blockchain-based prediction platform operating on Polygon, has also been broadening its influence through various partnerships and regulatory endorsements.
In October, sports betting operator DraftKings began utilizing Polymarket as the clearinghouse for its new prediction market initiatives.
In November, Polymarket announced a partnership with PrizePicks, allowing users to make predictions on sports, entertainment, and other real-world events alongside its existing fantasy offerings.
Furthermore, Polymarket entered into a multi-year agreement with TKO Group Holdings to become the official prediction market partner for UFC and Zuffa Boxing, introducing real-time forecasting components to live fight broadcasts.
Valued at $10 billion in October, Polymarket intends to launch a token following recent approval from the U.S. Commodity Futures Trading Commission to operate as an intermediated trading platform.
At the time of writing, Polymarket users were estimating a 99% chance that the platform will launch in the U.S. in 2025.
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