Thumzup Media Corp. is moving forward with its plans to allow creators to receive payments in Dogecoin (DOGE), even as recent data indicates a decline in the meme token’s value despite renewed institutional interest.
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Reports suggest that the company’s approach includes a $2.5 million loan to DogeHash for mining expansion and a treasury holding of 7.5 million DOGE, though regulatory and adoption challenges remain significant.
Thumzup Prepares DOGE Payouts
According to reliable sources, Thumzup plans to introduce Dogecoin as an alternative payout method alongside fiat and other cryptocurrencies once pilot testing and legal assessments are complete.
The $2.5 million investment in DogeHash Technologies is seen as a strategy to enhance mining capacity while strengthening corporate ties through a potential share swap.
In its disclosures, Thumzup confirms holding 7.5 million DOGE and some Bitcoin as part of a wider crypto investment portfolio.
Thumzup is actively exploring and developing the integration of Dogecoin as an alternate payout mechanism for users of the Thumzup app.
Dogecoin’s speed, low fees, and community appeal make it a natural fit for Thumzup’s reward ecosystem. 🐕
Dive into the press release:… pic.twitter.com/eyc1Nvq0Fr
— Thumzup Media Corporation (@thumz_up) October 15, 2025
DOGE Price Slides Amid Broader Weakness
Reports indicate that Dogecoin has fallen about 3% in the last 24 hours, placing its value at approximately $0.197. Over the week, DOGE has decreased roughly 18%, ranking among the poorest performers in the top 10 cryptocurrencies.
Despite this, trading volume and market cap reflect ongoing investor engagement, though sentiment is evidently under pressure. Analysts caution that volatility may dissuade content creators from opting for DOGE payments unless stabilization tools or hedging strategies are implemented.
Market And Share Reactions
The announcement of DOGE integration and mining funding elicited mixed responses. Thumzup’s stock saw a modest uptick in after-hours trading, indicating investor interest in diversifying their asset portfolio.
Some crypto traders placed bids, boosting DOGE’s price following the news, although skepticism about execution risks remains prevalent. Analysts suggest that some traders perceive recent downward trends as an opportunity, while others worry that volatility and regulatory uncertainties could impede broader adoption.
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Regulation, Execution, And Adoption Risks
Reports indicate that Thumzup faces significant challenges ahead. Compliance with money-transmission laws, tax regulations, and anti-money-laundering protocols is necessary before the payout functionality can be launched.
Technical integration poses additional hurdles: establishing wallets, custody solutions, fiat conversion, and user protections all require development. Even if these goals are achieved, creators might still prefer stablecoins or cash over a more volatile cryptocurrency.
Furthermore, operating and scaling a mining endeavor entails power costs, supply chain risks, and reliance on favorable network conditions.
Featured image from ICOBench, chart from TradingView
