Strategy, the business intelligence firm co-founded by Michael Saylor, has boosted its Bitcoin holdings to over $73 billion following a reported acquisition as part of its treasury strategy.
In a notice on Monday, Saylor announced that the company had purchased 525 Bitcoin (BTC) for approximately $60 million, at an average price of $114,562 per coin. This new acquisition brought Strategy’s total Bitcoin holdings to 638,985 BTC, valued at more than $73 billion at the time of publication.
The purchase of Bitcoin was part of Strategy’s accumulation strategy, initiated in August 2020 with a $250 million BTC investment. Since that initial investment, the company has consistently reported significant BTC acquisitions, including a $450 million purchase at the end of August and early September.
Saylor’s acquisition of Bitcoin through Strategy was one of the early notable actions for a company establishing a cryptocurrency treasury as a potential hedge against inflation. While numerous companies in the US and globally have allocated similar amounts to BTC, others have been exploring investments in Solana (SOL), Ether (ETH), and even Dogecoin (DOGE).
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Diversified crypto exposure through various investment vehicles
While some US state treasuries have been considering ways to hold cryptocurrencies like Bitcoin directly in strategic reserves, others have opted for buying shares of Strategy’s stock (MSTR) to gain exposure to digital assets, especially where direct investment might face policy restrictions or public resistance.
Pension funds in states including Arizona, California, Colorado, Florida, Louisiana, Maryland, New Jersey, Texas, and Utah reported holding MSTR in 2024.
An executive order signed by US President Donald Trump in August may also hasten this trend by permitting 401(k) retirement plans to incorporate cryptocurrencies in their investment strategies.
Alongside its BTC holdings and stock, Strategy also provides preferred shares, STRF and STRK, as yield products linked to cryptocurrency prices and leveraged exchange-traded funds (ETFs) tied to its Bitcoin assets.
Over the past year, MSTR’s price has surged over 140%, reaching $324.05 at the time of publication.
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