OnePay, the fintech initiative primarily owned by Walmart, is set to enable its customers to buy, sell, and hold bitcoin directly within its mobile app. This development aims to make bitcoin accessible to mainstream retail consumers in the U.S.
As reported by CNBC reporting, OnePay intends to roll out this feature later this year in collaboration with the crypto infrastructure firm Zerohash.
Established in 2021 by Walmart and Ribbit Capital, OnePay has progressively developed an “everything app” for digital finance, providing offerings like savings accounts, cards, buy now–pay later options, and even wireless plans.
With the addition of bitcoin custody and trading, the company joins the ranks of other U.S. fintech leaders like PayPal, Venmo, and Cash App, all of which currently support crypto purchases.
The integration may enable OnePay users to convert bitcoin to dollars for everyday expenses—be it making purchases at Walmart stores or settling card balances.
Given that Walmart attracts 150 million shoppers weekly in the U.S., OnePay’s Bitcoin offering is poised to reach a much wider audience than competing apps.
For OnePay, the timing seems advantageous. The company’s mobile app currently ranks No. 5 among free finance apps in Apple’s App Store, surpassing JPMorgan Chase, Robinhood, and Chime, according to CNBC.
FinTech’s Adoption of Bitcoin
Most apps ranking higher than OnePay in the App Store—such as PayPal and Cash App—already incorporate some form of bitcoin trading.
In July, PayPal announced it would allow U.S. small businesses to accept over 100 cryptocurrencies, including bitcoin, via its online payment platform.
Merchants will incur a promotional fee of 0.99% during the first year, increasing to 1.5% thereafter—both below the average credit card processing fees in the U.S.
Though OnePay operates as a distinct entity, its true strength lies in its deep integration into Walmart’s extensive retail ecosystem—being present at checkout both online and in-store.
This level of accessibility positions it as one of the most convenient on-ramps for everyday Americans to engage with bitcoin, highlighting how the largest retailer increasingly views bitcoin as part of mainstream commerce.
OnePay isn’t simply a standalone service but a comprehensive suite of financial tools. The array includes a digital wallet for payments and rewards; OnePay Later, a buy-now-pay-later solution powered by Klarna; and OnePay Cards, which feature both a debit card and a rewards credit card for accruing points on purchases.
Alongside bitcoin, the app will also facilitate trading in Ethereum.
