The Smarter Web Company, a Bitcoin treasury firm, is enhancing its security measures by appointing a key custodian for its assets.
Summary
- Coinbase Institutional has been appointed as a Bitcoin custodian by The Smarter Web Company, improving its treasury robustness through Coinbase Prime.
- CEO Andrew Webley commended Coinbase’s institutional-grade custody as an ideal match for SWC’s secure and scalable strategy.
- The company has recently increased its holdings to 2,470 BTC, following its decade-long acquisition initiative known as “The 10 Year Plan.”
The London-listed tech firm, The Smarter Web Company, recognized as the UK’s largest publicly traded Bitcoin-holder, has officially identified Coinbase Institutional as its new Bitcoin custody partner. This step signifies SWC’s ongoing effort to upgrade its treasury framework and establish itself as a global leader in corporate Bitcoin strategies.
With Coinbase Institutional, the company’s existing custodians will collaborate to protect its expanding Bitcoin (BTC) treasury via Coinbase Prime, a platform tailored for secure custody and effective execution. This multi-custodian approach aligns with The Smarter Web Company’s commitment to transparency, risk management, and maximizing shareholder value.
In commenting on the partnership, CEO Andrew Webley highlighted that Coinbase has emerged as a highly respected and regulated entity in the digital asset field.
“Their institutional-grade custody solutions and execution infrastructure fit perfectly with our strategy. We are thrilled to welcome them as partners in our secure and responsible scaling efforts,” she noted.
This partnership bolsters its Bitcoin treasury operations as global adoption trends continue to grow.
The Smarter Web Company’s Bitcoin Treasury Initiative
As of September 16, 2025, the London-based enterprise possesses 2,470 BTC in its portfolio, approximately valued at $283.6 million based on current rates. Since 2023, the firm has been accepting Bitcoin as a payment method, now positioning it as a core asset for its treasury.
The addition of Coinbase Institutional aligns with its previously announced “The 10 Year Plan,” a long-term strategy focused on Bitcoin accumulation. The Smarter Web Company has been consistently increasing its holdings, with its latest purchase occurring on September 10, when it acquired 30 BTC, raising its total to the current level.
Earlier in July, the firm revealed it had raised £17.5 million to boost its aggressive adoption of Bitcoin, indicating that further purchases are anticipated in the near future.
The collaboration with Coinbase Institutional could enhance The Smarter Web Company’s standing within the UK market as a leading public Bitcoin treasury firm, potentially improving its global ranking from the current 26th position.
In the meantime, Bitcoin’s price movement has exhibited sluggishness over the past weeks. At the time of writing, the flagship cryptocurrency is trading at $115,971, reflecting a 0.5% increase on the day and 2.6% over the past week, according to data from crypto.news. Nevertheless, enthusiasm around the asset remains robust, with market optimism mounting for a potential breakout above $117k and a reclaiming of the $120k threshold.
