Safety Shot, Inc. has secured a $30 million financing round from strategic investors, including FalconX. This deal combines a $5 million registered direct offering paid in cash with a $25 million private placement funded entirely through BONK tokens from the cryptocurrency’s founding team.
Each share in the agreement was valued at $0.46. This financing represents a significant shift for the beverage company as it transitions into the digital asset sector through its partnership with the BONK ecosystem.
The transactions are expected to finalize on August 27, 2025, subject to standard conditions.
Strategic Partnership Creates Revenue Bridge
This alliance enables Safety Shot to gain direct ownership in letsBONK.fun’s revenue-generating activities. This model contrasts with conventional crypto treasury methods by offering immediate access to active revenue streams instead of mere token holdings.
Mitchell Rudy, referred to as “Nom” and a prominent BONK founding figure, emphasized the partnership’s long-term aspirations. The leadership specifically chose Safety Shot to establish what they term a pioneering bridge between decentralized finance and public markets.
The transaction structure reflects a strong conviction from BONK’s founding members. The investment was made using tokens rather than cash, showcasing confidence in the partnership’s prospects.
Safety Shot CEO Jarrett Boon indicated that the investment serves as a significant endorsement of the company’s new strategic direction. This partnership brings essential industry expertise, extensive networks, and resources crucial for successfully incorporating letsBONK.fun operations.
Dual Revenue Model Targets Long-Term Growth
The financing establishes what Safety Shot describes as a dual-engine revenue opportunity. The company will generate recurring income from letsBONK.fun’s operations while concurrently building a substantial BONK token treasury using those revenues.
This strategy marks a shift from simple cryptocurrency adoption by public entities. Rather than merely acquiring digital assets as treasury holdings, Safety Shot is taking operational control over revenue-generating platforms within the BONK ecosystem.
Safety Shot is one of the first public companies to actively integrate DeFi revenue streams into their business models. This innovative approach could establish a framework for other public firms seeking exposure to digital assets beyond passive holdings.
The registered direct offering leverages Safety Shot’s existing shelf registration statement filed with the SEC. The Form S-3 registration, effective since November 2022, allows the company to issue shares without further regulatory delays.
