Eric Trump made a comeback on social media this week with a succinct and straightforward message for cryptocurrency investors: “Buy the dips!”
As noted in his post on X, the familiar phrase emerged while Bitcoin and Ethereum faced downward pressure, capturing immediate attention from traders and analysts.
Trump’s Crypto Involvement
Reports indicate that Eric Trump’s remarks coincide with the Trump family’s expanding interests in the cryptocurrency sector.
He and his brother have invested in American Bitcoin, with their investment growing to approximately $1.5 billion after recent market movements.
The public actions and collaborations of American Bitcoin have propelled the family further into mining and accumulation strategies, making Eric’s statements more significant than simple commentary.
Buy the dips!
— Eric Trump (@EricTrump) September 26, 2025
Market participants noted the timing. Bitcoin traded lower this week, hovering around $109,500, a decline of over 6% in seven days, while Ethereum lingered near $4,020, down about 8% in the same timeframe.
Although these declines may appear minor by historical standards, they were sharp enough to incite anxiety, setting the stage for the “buy the dips” rallying cry.
Market Reactions and Movements
The response to Eric Trump’s announcement was varied. Some retail traders embraced the sentiment as a buying signal, while others pushed back against it.
Analysts cautioned that public endorsements are often accompanied by increased short-term volatility. They pointed out a pattern: when notable figures advocate for purchases at perceived lows, price fluctuations may occur before any lasting recovery.
Past trends temper enthusiasm. Following a previous urging by Mr. Trump to increase exposure to Ethereum earlier this year, ETH dropped about 35% in the ensuing months before eventually rebounding.
Experts Advocate Caution
Beyond price shifts, some analysts noted potential conflicts of interest. Reports have linked Eric Trump to advisory roles at Metaplanet and other business ventures poised to gain from a rise in demand for crypto-related stocks.
These connections have raised eyebrows among lawmakers and watchdogs concerned about influence and optics.
Meanwhile, seasoned market participants emphasize that fundamental analysis outweighs catchy phrases. Macro trends, liquidity dynamics, and institutional positioning typically drive longer-lasting movements.
While social media posts can trigger rapid buying or selling, they seldom alter the fundamental balance of supply and demand. Short-term traders act on sentiment, whereas long-term investors focus on fundamentals. Both groups felt the reverberations from this latest announcement.
Featured image from Mandel Ngan/AFP/Getty Images, chart from TradingView
