CNN has partnered with Kalshi, a prediction market operator, to utilize real-time probabilities related to political, cultural, and economic events, as interest in market-based forecasting rises in U.S. media.
This collaboration, announced on Tuesday U.S. time, will integrate Kalshi’s data into CNN’s programming and newsroom workflows. The network intends to incorporate Kalshi’s forecasts into on-air analysis and introduce a live ticker showing the latest market-implied odds during relevant segments.
Harry Enten, CNN’s chief data analyst specializing in polling and probability-based reporting, will lead the integration. Per Kalshi, he will augment his coverage with market odds as an extra data point in evaluating the likelihood of political or cultural shifts.
The agreement also provides CNN’s editorial, data, and production teams access to Kalshi’s real-time feeds, which the network states will enhance graphics generation, offer context for reporting, and aid in developing narratives based on changing expectations in U.S. politics and significant news cycles.
Recently, Kalshi secured $1 billion in funding, valuing the precision market at $11 billion.
