Fanatics is venturing beyond jerseys and collectibles into the realm of real-money prediction markets. The sports merchandiser announced on Tuesday that it will roll out its new platform, Fanatics Markets, in phases across 24 U.S. states in the coming days.
The app, currently operational in 10 states and soon to be available in major markets such as California, Texas, Florida, and Washington, enables users to trade on the outcomes of real-world events. This includes contracts on sports scores, political choices, and economic changes. By early 2026, Fanatics aims to broaden its offerings to include crypto prices, IPOs, technology developments, and movie outcomes.
Fanatics Markets is developed in collaboration with Crypto.com. The acquisition of Paragon Global Markets by Fanatics in July provided it with regulatory approval through the Commodity Futures Trading Commission (CFTC) and membership in the National Futures Association.
The company revealed its intention to enter the prediction markets sector last November as part of its strategy to compete with established players Polymarket and Kalshi, both valued in the billions.
“With Fanatics Markets, we’re providing fans a secure and user-friendly way to engage with the moments that shape sports and culture,” stated Matt King, CEO of Fanatics betting and gaming.
This launch underscores Fanatics’ broader initiative to integrate financial products within its extensive sports ecosystem. As a leader in sports merchandise and collectibles, the company is leveraging its brand strength to introduce prediction markets to a wider audience.
Crypto.com, a pioneer in sports prediction markets, powers the backend trading infrastructure. “Together, we will offer fans a safe and compliant means to access prediction markets,” asserted Travis McGhee, head of predictions at Crypto.com.
The Fanatics Markets app is available for both iOS and Android.
