Samsung and Coinbase Aim to Reach 1 Billion Galaxy Users Globally

Update 1:59 pm UTC: This article has been revised to incorporate a section on the Samsung Wallet.

Tech giant Samsung has teamed up with cryptocurrency exchange Coinbase in a collaboration that could simplify cryptocurrency access for over one billion Galaxy smartphone users globally.

In its initial phase, around 75 million Galaxy users in the United States will gain access to Coinbase One, a subscription service offering zero trading fees, enhanced staking rewards, and account protection for lost funds due to unauthorized access, Coinbase announced on Friday.

“By partnering with Samsung, we’re combining their global presence with Coinbase’s reliable platform to offer the best value for accessing crypto — starting with more than 75 million Galaxy users in the U.S., and soon extending worldwide,” said Shan Aggarwal, chief business officer at Coinbase.

The two companies plan to broaden access to even more Galaxy smartphone users across the globe, which may lead to a significant influx of new mainstream investors into the crypto space, considering there are over one billion active Galaxy users worldwide.

As of September, Samsung represented roughly 13% of the world’s 7.4 billion smartphone users, according to BankMyCell.

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Samsung Wallet partnership promises to enhance crypto “accessibility,” says Coinbase CEO

This new collaboration will allow U.S. Galaxy smartphone users to purchase crypto via Samsung Pay, in addition to free access to Coinbase One, which is priced at $4.99 per month for the basic version and $299 per month for the premium option.

The partnership will “make crypto even more accessible,” shared Coinbase co-founder and CEO Brian Armstrong, in a Friday X post.

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Introduced by Samsung Electronics, Samsung Wallet represents the evolution of Samsung Pay, which initially launched in 2015, and subsequently integrated various crypto wallet features, rebranding into the Samsung Wallet mobile application in June 2022.

Samsung Wallet was first made available as a payment method and deposit option for cryptocurrency traders using Coinbase at the end of July 2025.

The partnership with Coinbase signifies Samsung’s commitment to enabling users to “explore and engage with crypto on a trusted platform,” from the convenience of their smartphones, stated Drew Blackard, senior vice president of mobile product management at Samsung Electronics America.

Users of the Samsung Wallet app can conduct crypto mobile transactions, installment payments, peer-to-peer transactions, and access digital identity services.