World Liberty Financial (WLFI), a crypto venture connected to US President Donald Trump, is set to distribute 8.4 million WLFI tokens valued at approximately $1.2 million to early participants in its USD1 stablecoin loyalty program.
The airdrop will reward users who joined the USD1 Points Program, initiated two months ago to encourage the adoption of World Liberty’s US dollar–backed stablecoin. Participants have accumulated points by trading USD1 pairs on affiliated exchanges and maintaining account balances.
“The criteria and eligibility for earning points and rewards, as well as distribution specifics, may change based on the regulations of each exchange,” the company noted in a post on X on Wednesday.
World Liberty mentioned that the initial WLFI distribution will take place on six exchanges, including Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC, with eligibility and rewards determined by each platform.
Related: Trump’s Truth Social ventures into prediction markets with Crypto.com
World Liberty to broaden points program
World Liberty announced plans to expand the points initiative, incorporating new platforms, decentralized finance features, and additional ways for users to earn and redeem rewards. “This is just the beginning,” the company stated.
USD1, issued by World Liberty Financial and secured by BitGo, is ranked as the sixth-largest stablecoin globally, boasting a market cap of $2.94 billion, as reported by CoinMarketCap.
Earlier this year, Eric Trump disclosed that Abu Dhabi-based investment firm MGX plans to use USD1 to finalize its $2 billion investment in Binance, marking the first institutional investment in the exchange.
WLFI is currently trading at $0.14, a 0.5% decrease over the past 24 hours, according to data from CoinMarketCap. The token is nearly down 70% from its all-time high of $0.46 reached in September.
Related: US lawmaker seeks to prevent Trump and family from engaging in crypto and stock trading
Trump’s crypto operations generate over $1 billion in profit
Trump’s second term coincides with a significant increase in his personal wealth, largely driven by the family’s cryptocurrency ventures. A recent investigation by the Financial Times indicated that Trump’s crypto operations have yielded over $1 billion in pre-tax profits in the past year.
At the heart of this financial success is World Liberty Financial. Trump reported an income of $57.4 million from the firm in June. Nevertheless, the family’s stake soared to $5 billion following a recent token unlock, with the FT estimating they have generated $550 million from WLFI alone this year.
The Trump family has also benefited from its branded memecoins, Official Trump (TRUMP) and Official Melania Meme (MELANIA), which together have earned about $427 million. Furthermore, their USD1 stablecoin has contributed $42 million in profit since April.
Magazine: Bitcoin OG Kyle Chassé is one strike away from a YouTube permaban
