World Liberty Financial (WLFI), a cryptocurrency venture linked to US President Donald Trump, intends to distribute 8.4 million WLFI tokens valued at approximately $1.2 million to early participants in its USD1 stablecoin loyalty program.
The airdrop is designed to reward users who have joined the USD1 Points Program, introduced two months ago to encourage the adoption of World Liberty’s US dollar–backed stablecoin. Participants have been accumulating points by trading USD1 pairs on partner exchanges and maintaining account balances.
“The criteria and eligibility for earning points and rewards, along with distribution details, may vary depending on each exchange’s regulations,” the company stated in a post on X this Wednesday.
World Liberty also mentioned that the initial WLFI distribution will take place across six exchanges—Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC—with eligibility and rewards determined by each platform.
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World Liberty to broaden points program
World Liberty announced plans to expand the points initiative to include new venues, integrations in decentralized finance, and additional ways for users to earn and redeem rewards. “This is just the beginning,” the company noted.
USD1, issued by World Liberty Financial and custodied by BitGo, is the sixth-largest stablecoin worldwide, boasting a market cap of $2.94 billion, according to CoinMarketCap data.
Earlier this year, Eric Trump disclosed that the Abu Dhabi investment firm MGX would utilize USD1 to finalize its $2 billion investment in Binance, marking the first institutional investment in the exchange.
WLFI is currently priced at $0.14, reflecting a 0.5% decrease over the last 24 hours, as per CoinMarketCap data. The token has dropped nearly 70% from its all-time high of $0.46 recorded in September.
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Trump’s cryptocurrency empire reports over $1 billion in profits
Trump’s second term has been marked by a significant increase in his personal wealth, largely driven by the family’s cryptocurrency ventures. A recent investigation by the Financial Times revealed that Trump’s crypto empire has generated over $1 billion in pre-tax profits in the past year.
At the core of this financial success is World Liberty Financial. Trump revealed $57.4 million in income from the firm in June. However, the family’s stake surged to $5 billion following a recent token unlock, with the FT estimating they have earned $550 million from WLFI this year alone.
The Trump family has also benefited from its branded memecoins, Official Trump (TRUMP) and Official Melania Meme (MELANIA), earning a combined total of about $427 million. Additionally, their USD1 stablecoin has provided $42 million in profits since April.
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