World Liberty Financial (WLFI), a cryptocurrency venture linked to US President Donald Trump, intends to distribute 8.4 million WLFI tokens valued at approximately $1.2 million to early participants in its USD1 stablecoin loyalty program.
The airdrop will reward users who joined the USD1 Points Program, which was initiated two months ago to foster the adoption of World Liberty’s US dollar–backed stablecoin. Participants have accumulated points by trading USD1 pairs on partner exchanges and maintaining balances.
“The criteria and eligibility for earning points, rewards, and distribution details may vary based on each exchange’s regulations,” the company said in a post on X on Wednesday.
World Liberty noted that the initial WLFI distribution will take place on six exchanges, including Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC, with eligibility and rewards determined by each platform.
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World Liberty to expand points program
World Liberty stated that the points initiative will broaden to incorporate new venues, decentralized finance integrations, and additional methods for users to earn and redeem rewards. “This is only the beginning,” the company expressed.
USD1, issued by World Liberty Financial and managed by BitGo, ranks as the sixth-largest stablecoin worldwide with a market cap of $2.94 billion, according to CoinMarketCap data.
Earlier this year, Eric Trump disclosed that Abu Dhabi investment firm MGX will utilize USD1 to finalize its $2 billion investment in Binance, marking the first institutional investment in the exchange.
WLFI is currently trading at $0.14, down 0.5% over the past 24 hours, according to CoinMarketCap. The token has decreased nearly 70% from its all-time high of $0.46 recorded in September.
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Trump’s crypto empire nets over $1 billion in profit
Trump’s second term has coincided with a significant increase in his personal wealth, primarily driven by the family’s cryptocurrency operations. According to a recent Financial Times investigation, Trump’s crypto empire has generated over $1 billion in pre-tax profits in the past year.
At the heart of this windfall is World Liberty Financial. Trump reported $57.4 million in income from the firm in June. However, the family’s stake surged to $5 billion following a recent token unlock. The FT estimated they have earned $550 million from WLFI alone this year.
The Trump family has also benefited from its branded memecoins, Official Trump (TRUMP) and Official Melania Meme (MELANIA), earning roughly $427 million combined. Additionally, their USD1 stablecoin has generated $42 million in profit since April.
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