Trump Media and Crypto.com Unveil $6.4 Billion Cronos Treasury Initiative

Trump Media and Technology Group, which President Donald Trump predominantly owns, has unveiled a new treasury plan following its purchase of $2 billion in Bitcoin and related assets last July—this one is even more substantial.

On Tuesday, the firm announced its collaboration with crypto exchange Crypto.com to create a Cronos treasury valued at $6.4 billion, designated as Trump Media Group CRO Strategy, Inc.

Cronos—or CRO—is the primary coin of Crypto.com’s platform and ranks as the 30th largest digital asset by market capitalization. It was recently priced at $0.20 after a more than 29% increase within a 24-hour timeframe, according to CoinGecko.

This makes it the top performer among the top 100 cryptocurrencies by market cap during that period, currently standing at its highest value in 2025.

Trump Media, Yorkville Acquisition Corp., and Crypto.com will serve as founding partners of the treasury, which will include $1 billion in CRO tokens, $200 million in cash, $220 million in warrants, and an extra $5 billion equity line of credit from a Yorkville affiliate, according to the announcement.

The 6.3 billion CRO tokens at the treasury’s inception will account for about 19% of the total token supply, the companies indicated. They further noted that it would represent the “largest digital asset treasury company to market cap ratio in history.”

Trump Media announced it plans to acquire $105 million in CRO—approximately 2% of the total CRO market capitalization at the time of the announcement—while Crypto.com aims to purchase $50 million in common stock of Trump Media, both subject to a lockup period.

The CRO assets will also be staked via Crypto.com’s custody platform to generate revenue.

Additionally, Trump Media will introduce a rewards program within its Truth Social social network and Truth+ streaming platform, integratingCrypto.com’s wallet and employing CRO as a utility token. Truth Social previously hinted at intentions to issue a utility token.

According to the press release, users can accumulate “gems” and convert them into CRO. Future plans include enabling Truth users to pay for subscriptions using CRO.

Numerous crypto treasuries have emerged since last year following the success of Strategy (once MicroStrategy), a software firm that began acquiring Bitcoin in 2020 to enhance returns for its shareholders.

Strategy has accumulated nearly $70 billion in Bitcoin since then, significantly increasing its stock price in the process. Now, smaller Nasdaq-listed companies are investing in cryptocurrencies to elevate their own stock values, focusing on assets like Bitcoin, Ethereum, XRP, and Solana.

After campaigning to support the crypto industry and gaining support from digital asset entrepreneurs, President Trump has deepened his involvement in the sector since taking office.

The president introduced a meme coin prior to his inauguration and stated that the government would purchase Bitcoin for a strategic reserve. He also supports a crypto initiative, World Liberty Financial.

Trump Media, which operates Trump’s social media platform, Truth Social, launched a fintech division called Truth.Fi in January, aimed at providing clients access to crypto and other investment avenues.

This initiative collaborates with Crypto.com and Yorkville America Digital to introduce crypto-focused ETFs.

Trump Media’s plan to acquire CRO isn’t its first treasury strategy. Last July, the firm announced it had invested $2 billion in Bitcoin and related securities for its corporate treasury.