PricewaterhouseCoopers (PwC), a leading global accounting firm, is enhancing its commitment to serving crypto clients, as the evolving U.S. regulatory landscape facilitates scaling within the sector, according to a report by the Financial Times.
Paul Griggs, PwC’s U.S. senior partner and CEO, stated that the firm intends to “lean in” on crypto initiatives as stablecoin legislation and improved regulations create a more defined framework for institutions to integrate digital assets.
Griggs highlighted the significance of the GENIUS Act, labeling stablecoin regulation as a pivotal driver for the firm’s forthcoming growth phase.
“The GENIUS Act and the regulatory developments around stablecoins are likely to foster greater confidence in that product and asset class,” Griggs shared with the FT. He also noted that tokenization is set to continue its growth, emphasizing the need for PwC to be integrated within that ecosystem.
This initiative signifies a stronger position from one of the Big Four as it moves away from previous hesitations regarding crypto, primarily due to regulatory ambiguities and notable enforcement actions that complicated risk assessment and repeatable compliance strategies.
Since President Donald Trump’s reelection and the subsequent shift to a more crypto-friendly approach by U.S. regulators, the sector has undergone significant changes, leading to an enhanced outlook for stablecoins, tokenization, and the broader infrastructure.
According to the report, PwC aims to be “hyper engaged” across both audit and consulting domains.
The firm has been advocating to clients on how stablecoins can enhance the efficiency of payment systems. This concept has gained traction as banks and fintech companies pursue programmable settlement and expedited cross-border transactions.
