A new Korean drama, To The Moon is set to debut on Friday. It will highlight retail crypto investors seeking wealth during the 2017–2018 bull market.
At the press conference, a female cast member disclosed that she had bought approximately $360 (KRW 500,000) worth of Ethereum years ago but still possesses it because she never learned how to withdraw it.
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Chasing Life-Changing Dreams Through Crypto in To The Moon
To The Moon broadcasts on MBC, South Korea’s top free-to-air public broadcaster known for hits like Coffee Prince and Dae Jang Geum. The Friday–Saturday 10 pm timeslot is a prime position for national exposure. It will also be accessible via streaming in Taiwan, Indonesia, and India.
The narrative focuses on three low-income women employed at a sizable confectionery company. Frustrated with their stagnant office jobs, they turn to cryptocurrency during the country’s first major bull run, when regulations were lax and news outlets highlighted tales of students and retirees investing their savings in digital assets.
The series is adapted from a bestseller published in 2021, reflecting on the 2017–2018 crypto boom. One woman’s early profits motivate her friends to invest, yet their outcomes vary, illustrating the potential and pitfalls of unregulated speculation.
Director Oh Da-young characterized the series as realistic yet entertaining, blending hyperrealism, comedy, and light romance.
“This is not a fantasy involving time travel or grand villains. It’s a modest production that will resonate with female office workers.”
Chasing Dreams Through Crypto in To The Moon
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The main cast features Lee Sun-bin, Jo A-ram, Ra Mi-ran, and Kim Young-dae. Ra previously appeared in the 2023 Netflix series The Good Bad Mother, which gained international attention. Lee Sun-bin recently led the March 2025 Netflix release The Potato Lab.
At a press event on Tuesday, Ra shared that she holds $360 (KRW 500,000) worth of Ethereum. “Sometimes it rises to 600,000 won, sometimes it drops to 400,000 won,” she mentioned. “I don’t know how to withdraw it, so I just leave it until the day it reaches 500 million won.”
Producers emphasized that the drama does not romanticize crypto speculation. Oh stated, “We are not attempting to convey that viewers can become wealthy from investing.”
South Korea Crypto Market Hits $3.15B Daily Volume
South Korea’s cryptocurrency market continues to flourish, achieving daily trading volumes of around $3.15 billion. The country consistently ranks among the largest global markets, with Bitcoin and Ethereum being particularly favored by younger investors.
This Tuesday, Parataxis Korea, an institutional Bitcoin treasury platform, revealed its inaugural purchase of 50 BTC, marking a step towards institutional involvement in the domestic market.
Meanwhile, regulators are poised to introduce a won-based stablecoin market to balance rapid growth with enhanced oversight.
