The Trump Media and Technology Group (DJT) transferred approximately 2,000 bitcoin , valued at roughly $174 million, through various wallets just a day after it was reported to have increased its holdings to 11,542 BTC.
The transfers spread the bitcoin over multiple addresses, with around $12 million eventually reaching Coinbase Prime Custody, according to blockchain data monitored by CoinDesk on Arkham.
The remaining funds are stored in other wallets that appear to be associated with the same entity, indicating a reorganization of reserves rather than a simple transfer to an exchange.
This activity does not inherently imply a sale. Coinbase Prime Custody is an institutional storage solution, and custody transfers can represent treasury activities like reorganizing cold storage or consolidating wallets. Assets can remain in custody for extended periods without being traded.
The timing is significant, occurring just one day after blockchain tracker Lookonchain reported that the company acquired 451 BTC, suggesting that Trump Media, the owner of the Truth Social platform, is actively managing its bitcoin investments rather than leaving them dormant.
Corporate entities frequently transfer assets between wallets for various operational reasons, especially following new acquisitions, internal policy shifts, or custodial changes.
Bitcoin’s price showed minimal immediate response to this movement, trading around $86,000 to $87,000 in the last 24 hours, a range that has persisted despite an overall decline in crypto sentiment as the year comes to a close.
Traders have been closely monitoring flows and positioning, with recent market behavior indicating bitcoin’s struggle to maintain important psychological thresholds above $90,000.
These onchain transfers coincide with a notable rise in Trump Media’s equity, which has increased by more than 30% over the last five trading days, according to Google Finance, with shares trading near $14.
This uptick has coincided with renewed focus on the company’s strategic initiatives beyond social media, particularly its foray into financial products and digital assets.
