Eric, Barron, and Donald Trump Jr. have entered the crypto market not by developing technology or infrastructure, but by leveraging the Trump brand through marketing, promotion, and political connections.
This feature is a part of CoinDesk’s Most Influential 2025 list.
Consequently, the brothers — the three sons of U.S. President Donald Trump — have likely gained substantial profits from various crypto ventures, including , a project connected to the Trump family that has launched several branded memecoins and reportedly generated over $400 million in revenue from token sales and transaction fees.
Barron, the youngest son, is the co-founder and touted “DeFi visionary” behind WLFI. At 19, the college student’s net worth is estimated to be around $150 million due to his stake in the family business.
His older brothers, Eric and Don Jr., also acquired a 20% stake in American Bitcoin (ABTC), a crypto mining company spun off from Hut 8 Corp earlier this year. Eric Trump has assumed a prominent role at American Bitcoin, attending public events (including CoinDesk’s Consensus conference) and representing the firm, which seems to be his main focus in the crypto industry presently.
Collectively, these endeavors have positioned the Trump brothers more as brand ambassadors than innovators in the crypto field. By leveraging their name recognition and political ties, they’ve established a lucrative niche without directly engaging in blockchain technology or financial product development.
