Brazil experienced a unique event today on its B3 stock exchange — a company going public not for its goods, but for its Bitcoin.
OranjeBTC, a Brazilian enterprise founded by former Bridgewater Associates executive Guilherme Gomes, commenced trading today on B3, the São Paulo–based exchange that serves as the backbone of Latin America’s capital markets.
Supported by some of the most notable names in global crypto, the firm enters public markets with 3,675 BTC, instantly becoming the largest corporate Bitcoin holder in the region. At current valuations, its holdings exceed $444 million.
This impressive amount overshadows the 605 Bitcoin held by fellow Brazilian fintech Méliuz, which last year became the first listed company in the country to implement a Bitcoin treasury strategy.
The company’s approach aligns with Strategy’s tactics in the United States: issue convertible debt, garner capital, and acquire Bitcoin.
Earlier this year, OranjeBTC secured a $210 million investment from Brazil’s largest bank, Itaú, through its investment arm Itaú BBA, positioning its BTC reserves as a key strategic asset.
This financing round also drew prominent supporters such as Tyler and Cameron Winklevoss, Mexican billionaire Ricardo Salinas, FalconX, and Adam Back of Blockstream, along with U.S. firms Off the Chain Capital and ParaFi Capital.
Bitcoin education for future investors
However, Gomes emphasizes that OranjeBTC’s vision extends beyond financial statements. The company is set to launch an educational platform aimed at instructing shareholders and institutional investors about Bitcoin’s monetary characteristics — what it refers to as a “learning layer” for the next generation of savers in Brazil.
“We aim to be a center of information, helping Brazilians and Latin Americans grasp the concept of money, the significance of tangible assets, and the workings of Bitcoin,” Gomes remarked to WIRED en Español in September.
The mechanics of the listing will follow a reverse IPO format, with OranjeBTC merging into Intergraus, which is already listed on B3.
Post-transaction, about 85% of shares will be available for public trading—providing both institutional and retail investors the chance to gain direct exposure to a company whose primary product is Bitcoin accumulation.
