Bitdeer Technologies Group (BTDR), a Bitcoin mining and infrastructure firm, is boosting its self-mining initiatives amid declining demand for mining rigs, showcasing how hardware manufacturers are adjusting their strategies to remain competitive in the ongoing Bitcoin bull market.
As reported by Bloomberg on Oct. 9, Bitdeer is swiftly transitioning to mine Bitcoin (BTC) with its own equipment, effectively competing with the very clients who purchase its mining rigs.
The report highlighted Bitdeer’s recent filings that show a significant increase in its mining capacity year-over-year as of August, along with its ambition to become one of the top five Bitcoin miners globally.
Bitdeer is nearing that goal. In August, the company mined 375 BTC, placing sixth in the world behind MARA Holdings (MARA), IREN (IREN), Cango (CANG), CleanSpark (CLSK), and Riot Platforms (RIOT), based on industry data.
The Miner Mag recently observed a wider trend among hardware makers looking to compensate for diminished rig sales by leveraging their own mining capabilities. Both Canaan and Bitdeer are cited as examples, with Bitdeer nearly tripling its proprietary hashrate to 22.5 exahashes per second from December 2024 to July 2025.
According to The Miner Mag, surplus inventory which would typically be sent to customers is now being used in-house.
Wolfie Zhao, an analyst at The Miner Mag, informed Bloomberg that he anticipates “large miners to remain cautious about fleet expansion for the foreseeable future.”
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Bitcoin miners continue to diversify even as BTC price hits new all-time highs
As Bitcoin reaches record highs, recently crossing $126,000, mining economics have become increasingly challenging, especially following the 2024 halving that reduced block rewards.
In response, many mining companies are diversifying their business approaches, utilizing hardware for new workloads such as artificial intelligence and data center infrastructure. Notable examples include Hive Digital, IREN, and TeraWulf, all of which have ventured into AI hosting or high-performance computing services.
Simultaneously, Bitcoin’s network difficulty — which gauges how hard it is to mine new blocks — continues to reach record levels, further tightening margins and operational conditions for significant miners.
With the surging demand for AI computation and major tech companies committing substantial investments in new data centers, miners are discovering fresh opportunities by upgrading or repurposing existing facilities.
As Cointelegraph noted, some miners are also leasing excess capacity to AI firms, establishing a more stable revenue stream during times of crypto price fluctuations.
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