Indian crypto investors utilizing CoinDCX seem to be adopting a more structured, portfolio-oriented strategy for digital asset investment, with initial signs of long-term allocation trends observed in 2025.
On Thursday, the exchange published its annual report, indicating that users are moving away from the notion that “crypto equals Bitcoin” towards a broader range of asset holdings. CoinDCX data revealed that the average customer now possesses approximately five tokens, an increase from two to three tokens per investor in 2022.
The report also highlighted that layer-1 assets made up 43.3% of portfolio volumes, while Bitcoin (BTC) accounted for a substantial 26.5%. Memecoins represented 11.8% of users’ portfolio distributions, according to the findings.
In a press release shared with Cointelegraph, CoinDCX co-founder Sumit Gupta stated that the market is becoming increasingly familiar with financial assets. He emphasized that crypto represents a “natural next frontier” for traders in India.
Growing millennial participation in crypto investing
CoinDCX’s report also showed that the average trader’s age has risen, now standing at 32 years. Millennials constitute the majority of users, surpassing Gen Z in platform engagement.
Nonetheless, Gen Z users, aged 18 to 24, remain active participants. According to the report, these users often explore new narratives, including layer-2 networks and speculative domains like memecoins and non-fungible tokens (NFTs).
The exchange also reported that while men still make up the majority of its user base, female participation on the platform has doubled year-on-year. CoinDCX noted that women investors have expanded their portfolios beyond BTC and Ether (ETH) to include other tokens like Solana (SOL) and Sui (SUI).
CoinDCX is among India’s largest crypto exchanges, launched in 2018 and backed by notable investors such as Coinbase. The company claims to have over 20 million registered users and serves as a primary gateway to crypto markets in India.
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Despite wide adoption, Indian crypto landscape “lacks depth”
In October, a16z Crypto published a State of Crypto report indicating that on-chain activity is expanding most rapidly in developing nations.
The report asserted that India is among the leading countries in metrics such as mobile wallet utilization, a vital indicator of adoption levels.
However, the data also revealed that India recorded one of the lowest levels of token-related web traffic, another critical metric for assessing crypto adoption.
Gupta interpreted this as an indication of shallow adoption. “While India’s adoption is widespread, it may currently lack depth. […] We are still very early. There’s ample opportunity for education, innovation, and expansion,” he noted on LinkedIn.
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