Jimmy Donaldson, the 27-year-old mastermind behind MrBeast — the YouTube channel boasting over 446 million subscribers — has filed for a trademark to develop a banking platform that would also incorporate cryptocurrency payments.
This initiative signifies MrBeast’s transition from entertainment to blockchain-enhanced financial services. If successful, it could position him as the first influencer to launch a mainstream banking brand in the United States.
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MrBeast Targets Crypto Banking
MrBeast has officially ventured into the crypto space by filing a trademark for his own investment services platform.
Per a filing with the United States Patent and Trademark Office (USPTO), the creator applied to trademark “MrBeast Financial” on October 13.
The new venture is expected to provide various online banking services. The filing revealed plans for offerings including issuing credit and debit cards, processing cryptocurrency transactions, enabling crypto exchanges through decentralized platforms, and offering other investment services.
If approved, MrBeast Financial would represent the first extensive banking initiative led by a social media influencer in the United States.
According to the USPTO’s standard review process, the trademark is set for its initial examination around mid-2026, with a final decision anticipated before the end of next year.
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This isn’t MrBeast’s first foray into cryptocurrencies, whether for better or worse.
The Cloud of a $10 Million Crypto Scandal
Last October, MrBeast found himself embroiled in controversy after crypto investigator SomaXBT reported that the content creator allegedly earned over $10 million by promoting low-cap tokens.
The inquiry found that MrBeast was involved in several Initial DEX Offerings (IDOs), reaping significant profits as token prices surged. However, following his exit, most of these projects plummeted more than 90% in value, characterized as pump-and-dump schemes.
One prominent case involves the SuperFarm ($SUPER) token, dating back to March 2021, which was backed by influencer Elliot Trades. SomaXBT claims MrBeast invested $100,000 in this venture, receiving 1 million $SUPER tokens. Shortly after his involvement, the token’s value skyrocketed.
In a separate investigation, Loock Advising alleged that the YouTuber profited over $23 million from insider trading incidents associated with rug pulls.
MrBeast’s recent filing indicates he is ready to solidify his role in finance after years of dabbling in crypto.
Whether MrBeast Financial evolves into a legitimate banking platform or remains another influencer-driven experiment, its success will prompt questions about the extent of digital creators’ influence beyond entertainment and into the financial realm.
