OpenAI has introduced a new feature for ChatGPT called “Pulse” — a personal assistant-type tool that operates “for you overnight” to provide daily personalized updates based on user interests.
This development coincides with the growing trend of retail traders utilizing AI for stock picking and crypto trading.
“Since the launch of ChatGPT, it has always involved asking a question. There’s something remarkable about simply asking and receiving answers that aid in learning, creativity, or problem-solving,” the AI company stated on Thursday.
“However, this is limited by what you know to inquire about and places the responsibility of the next step squarely on you,” the company added.
Now in preview: ChatGPT Pulse
This new experience enables ChatGPT to proactively provide personalized daily updates from your chats, feedback, and connected applications like your calendar.
Rolling out to Pro users on mobile today. pic.twitter.com/tWqdUIjNn3
— OpenAI (@OpenAI) September 25, 2025
Pulse aggregates information from chat histories and direct feedback to identify what is most pertinent to each user before sending tailored updates, as explained by the company.
“In Pulse, the research appears as topical visual cards that you can quickly scan or open for more details, allowing each day to start with a fresh, focused set of updates.”
In a demonstration, OpenAI illustrated ChatGPT inquiring what the user would like to receive updates on by the following morning, such as local news, recommendations for trail runs, or learning Italian.
Crypto enthusiasts could request updates on market movements and news, with the new Pulse feature providing them with constant information.
Pulse is part of OpenAI’s initiative to transition ChatGPT from being reactive to proactive and more personalized, as OpenAI CEO Sam Altman mentioned in a post on X.
A preview version is currently accessible to Pro subscribers, with intentions to extend the feature to Plus subscribers in the future.
Pulse comes as retail investors increasingly look to AI chatbots like ChatGPT for timely market insights and trading strategies.
A survey conducted by the fintech research firm Finder in late August revealed that 16% of British investors have utilized AI for stock advice, while 15% reported using it for crypto trading tips.
A considerably larger segment of the 2,000 participants in the Finder survey indicated they utilized AI for personal financial advice, such as budgeting tips or understanding their credit scores, making up 40%.
This percentage was significantly elevated for Gen Z (ages 13 to 28) and Millennials (ages 29 to 44) at 65% and 61%, respectively.
ChatGPT provides vastly different crypto advice in 2025
Cointelegraph conducted an experiment back in March 2023 to evaluate how ChatGPT suggested allocating $100 in the crypto market to “maximize earnings in the shortest timeframe.”
At that time, it recommended $50 in Bitcoin (BTC), $25 in Ether (ETH), $15 in Cosmos Hub (ATOM), and $10 in NFT and Web3-related projects.
When prompted about a similar strategy today, ChatGPT suggested allocating $25 in Solana (SOL), $20 in XRP (XRP), $20 in ETH, $15 in BTC, and … $20 in Little Pepe (LILPEPE) — a defunct memecoin that has a market capitalization of $269,000.
This recommendation underscores the need for crypto traders not to place undue trust in ChatGPT’s crypto trading advice.
OpenAI has also cautioned that its models shouldn’t be used as a substitute for professional financial guidance.
AI-driven trading advice has spawned a new market
Dependence on AI tools for crypto and stock recommendations has catalyzed the emergence of a robo-advisory market, comprising companies that offer automated, algorithm-driven models to support traders in making investment decisions.
Related: Cloudflare plans ‘NET dollar’ stablecoin to facilitate AI-driven transactions
The market is projected to expand from the $61.75 billion seen last year to $470.91 billion by 2029, reflecting a 660% growth, as estimated earlier this month by Research and Markets.
ChatGPT users can connect Pulse to their Google accounts
OpenAI noted that Pulse can access Gmail and Google Calendar information to create agendas, provide task suggestions, or recommend dining options during travel.
Pulse presents these recommendations as visual cards that users can open for additional details, and users can also provide feedback through thumbs-up or thumbs-down reactions to enhance Pulse’s personalization and efficacy.
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