Japan’s Gumi Inc., a notable player in the gaming industry, is deepening its involvement in cryptocurrency by planning a significant acquisition of XRP. The company announced its intention to purchase 2.5 billion yen, nearly $17 million, worth of the token as part of its blockchain strategy.
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Ongoing Accumulation
A press release indicated that this acquisition will not occur in a single transaction. Instead, Gumi plans to gradually purchase XRP from September 2025 to February 2026.
This method of spreading purchases appears to minimize the risks associated with sudden market price fluctuations.
Potential XRP Price Surge
Experts suggest that Gumi’s consistent and substantial commitment could serve as a price catalyst. The influx of 2.5 billion yen over several months could generate sustained buying pressure, especially if other institutions also increase their XRP holdings.
This initiative also signifies support from a gaming organization affiliated with SBI Holdings, emphasizing XRP’s role in cross-border transactions and liquidity solutions. This confidence may attract further investor interest in the token’s long-term potential.
The company described this action as a part of its strategy to engage with XRP’s ecosystem, noting the token’s significance in global remittances and its growing applications in financial services.
Additionally, Ripple’s strong relationship with SBI Holdings, Gumi’s principal shareholder, was highlighted as a crucial aspect of this decision.
Bitcoin Acquisition Underway
Prior to the XRP announcement, Gumi had already incorporated Bitcoin into its balance sheet. Earlier this year, the company invested 1 billion yen, about $6.7 million, in Bitcoin.
This asset was not left untapped; it was staked on Babylon, a protocol that rewards holders while they await price appreciation.
With this dual strategy in play, the company aims to generate steady income through Bitcoin staking while viewing XRP as a long-term asset linked to its increasing utility in payment solutions and liquidity management.
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Growing Institutional Interest in XRP
This new venture by the Japanese gaming giant coincides with a rising trend of institutions incorporating XRP into their balance sheets. In recent months, numerous organizations have outlined treasury strategies that feature the prominent altcoin. Their goal, similar to Gumi’s, is to position themselves for potential gains as adoption accelerates and prices rise.
For Gumi, this initiative is more than just a financial venture. Executives believe that Bitcoin and XRP together can form the foundation for its blockchain-related operations. They assert that these assets will enhance revenue growth while contributing to the company’s long-term value creation.
Featured image from Unsplash, chart from TradingView
